The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. 125 years later, in anniversary year 2011, Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides its customers with a full range of automotive financial services including financing, leasing, insurance and fleet management.
As an automotive pioneer, Daimler continues to shape the future of mobility. The Group applies innovative and green technologies to produce safe and superior vehicles which fascinate and delight its customers. With the development of alternative drive systems, Daimler is the only vehicle producer investing in all three technologies of hybrid drive, electric motors and fuel cells, with the goal of achieving emission-free mobility in the long term. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.
Daimler AG - Facts & Figures
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. 125 years later, in anniversary year 2011, Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides its customers with a full range of automotive financial services including financing, leasing, insurance and fleet management.
As an automotive pioneer, Daimler continues to shape the future of mobility. The Group applies innovative and green technologies to produce safe and superior vehicles which fascinate and delight its customers. With the development of alternative drive systems, Daimler is the only vehicle producer investing in all three technologies of hybrid drive, electric motors and fuel cells, with the goal of achieving emission-free mobility in the long term. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.
Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. In addition to Mercedes-Benz, the world’s most valuable automotive brand, Daimler’s brand portfolio includes smart, Maybach, Freightliner, Western Star, BharatBenz, Fuso, Setra, Orion and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In the year 2010, the Daimler Group sold 1.9 million vehicles and employed a workforce of more than 260,000 people; revenue totaled €97.8 billion and EBIT amounted to €7.3 billion.
Daimler GroupKey Figures | 2010 |
| Amounts in millions of euros | |
| Revenue | 97,761 |
| Western Europe | 38,478 |
| thereof Germany | 19,281 |
| NAFTA | 23,582 |
| thereof United States | 20,216 |
| Asia | 19,659 |
| thereof China | 9,094 |
| Other markets | 16,042 |
| Employees (December 31) | 260,100 |
| Investment in property, plant and equipment | 3,653 |
| Research and development expenditure | 4,849 |
| thereof capitalized | 1,373 |
| Cash provided by / used for operating activities | 8,544 |
| EBIT | 7,274 |
| Value added (including discontinued operations) | 2,773 |
| Net profit/loss | 4,674 |
| Net profit/loss from continuing operations | 4,674 |
| Earnings/loss per share (in €) | 4.28 |
| Earings/loss per share, continuing operations (in €) | 4.28 |
| Total dividend | 1,971 |
| Dividend per share (in €) | 1.85 |
Daimler AG - At a Glance
At a glance
| Company Ownership | Daimler is owned by European, U.S. and other international investors. More than one billion shares (December 31, 2010) are circulating. |
| Stock Listings | The stock is listed on the stock exchanges in Frankfurt and Stuttgart. |
| Headquarter | Stuttgart / Germany |
| Chairman | Dr. Dieter Zetsche |
| Management Board | Consists of 7 members (including the Chairman and the heads of the operating and functional divisions). |
| Supervisory Board | Consists of 10 shareholders’ representatives and 10 employees’ representatives. The Supervisory Board appoints the Board of Management and approves important corporate decisions. |
| Market Capitalization | about EUR 54.0 billion (December 31, 2010) |
| Total Revenues | EUR 97.8 billion (2010 financial year) |
| Automotive Sales | 1,895,400 vehicles thereof: 1,276,800 Passenger Cars thereof: 355,300 Trucks (2010 financial year) |
| Employees | 260,100 (December 31, 2010) |
| Manufacturing Facilities | In 17 countries |
| Brands | Mercedes-Benz, smart, Maybach, Freightliner, Western Star, BharatBenz, Fuso, Setra, Orion und Thomas Built Buses |
| Sales Organization | With its strong brands and a comprehensive portfolio of automobiles, Daimler is active in nearly all countries in the world. |
| Official Language | English |
| Financial Reporting | IFRS accounting (from 2007 onwards); earnings reported quarterly |
