04:47
Administrator
Excellent products offering superior customer experience form the basis for our success.
With new products, which set standards in their respective segments, we want to further strengthen and extent our market position. As ever, our main goal is to be Number 1 in terms of customer satisfaction. We place high priority on our activities directed at improving product and service quality as well as on providing a range of services appropriate to our customers’ needs.
Leading brands contribute towards the Daimler Group’s longterm success. The Mercedes-Benz brand is one of the most successful and well-known brands in the world. We intend to maintain and extend this position also in the future. At the same time, we want to develop and sharpen the brand positions of the further brands of the group.
Innovation and technology leadership. We want to be the innovation leader for green technologies and safety. As for green technologies, we pursue three different drivesystem solutions: the optimization of internal-combustion engines, hybridization and locally emission free drivesystems powered battery- electric or by fuel cell. We also intend to further strengthen our pioneering role in the fields of active and passive safety for cars and commercial vehicles. With new business ideas such as car2go and Bus Rapid Transit (BRT), we are pursuing innovative mobility concepts and business models to fulfill customers’ needs and to utilize additional growth potential..
Global presence and networking. Our goal as a company is to continue our profitable growth and to be among the best in the industry: in our core business, in traditional and new markets. In particular in the rapidly growing markets of China, India, Russia and Brazil, we are intensifying our local activities by establishing and developing local production and sales operations, to some extent together with local partners. If required, we meet regionally different customer needs by locally adapted products.
Operational excellence and sustainability. We achieve operational excellence by means of efficiency targets and related programs in the areas of production, development, sales and administration. This is based on a culture of excellence. By means of standardization and modularization, we can significantly enhance efficiency with new products, new technologies and new processes. We are improving our cost position with support from cooperations, for example with Renault-Nissan.
We have a clear claim to leadership also in the field of sustainability. On the one side, sustainability is focussed on environmental protection with production and products. On the other side, it is about long-term job protection, responsible suppliers, intact relations with society, and transparent communication.
We aim to have high-performing, inspired employees who direct their actions towards our corporate values and maintain the highest ethical standards. The new Board of Management position for Integrity and Legal Affairs has the task of ensuring that rules and regulations and the highest ethical standards are anchored within the organization.
Ultimately, we will grow profitably by consistently implementing the strategies derived from our target system. For all our activities, the focus is on
- strengthening the core business,
- growing further in new markets,
- maintaining a leading position with “green” technologies, and
- playing a leading part in the development of new mobility concepts and services.
Ambitious return targets. We have set ourselves clear return targets. As of 2013, we aim to earn an average return on sales of 9% in our automotive business across all market and product cycles.
