04:30
Administrator
We fundamentally transformed mobility with the invention of the automobile 125 years ago. And we aim to continue playing a groundbreaking role with the further development of mobility in the future.
As pioneers of automotive engineering, we intend to make future mobility safe and sustainable. Our activities are focused on our customers’ needs. We want to inspire them with
- exciting premium automobiles that set standards in the areas of design, safety, comfort, perceived value, reliability and environmental compatibility;
- commercial vehicles that are the best in their respective competitive environment;
- outstanding service packages related to those products; and
- new mobility solutions, oriented towards the needs of our customers.
This is our mission, and it represents what we stand for at Daimler. We have formulated this mission in the Daimler target system, which includes the targets for Daimler as a whole and for each of our businesses.
