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Administrator
Our overriding corporate goal is to achieve sustainable profitable growth and thus to increase the value of the Group. We intend to be among the world’s leading automotive companies. Our claim to leadership is defined by the six strategic dimensions of the Daimler target system.
We aim to inspire our customers with our brands, products and services. And we strive to occupy the leading position in each market segment.
With pioneering technologies, we want to be the world leader for sustainable drive systems and safety. As a globally acting company, we make use of the opportunities of our global network.
Operational excellence and efficiency along with inspired and high-performing people are the key to our future corporate success. At the same time, our entrepreneurial activities are guided by the principle of sustainability. Our employees direct their actions towards the corporate values of passion, respect, integrity and discipline, and they aim to set an example with ethical behavior in conformance with applicable law.
