The ups and downs of Mercedes Benz

Mercedes Benz is a marque that has throughout the years been associated with luxury and high build quality. When one sees a new Mercedes Benz with it’s beautiful lines driving down the road, its easy to forget that like most manufacturers Mercedes Benz have had their ups and downs, some of them quite recently; Mercedes build quality started to suffer in recent years, it came to the point where contract hire and leasing companies became nervous about recommending them. The model that came in for the most criticism was the M Class.

Various surveys at the time criticised Mercedes build quality; in 2003 The Consumer Association carried out a survey that criticised all the major German manufacturers, saying that they had all deteriorated, but Mercedes which they had previously considered best for reliability, was changed to average.

The Mercedes M class was placed last out of 142 cars surveyed by the BBC’s Top Gear programme in 2004. These were not good times for Mercedes but to their credit they have since made considerable changes, and gradually the Mercedes marque has once again become associated with dependability
In 1886 the world’s first automobile was invented by Karl Benz. He patented the vehicle and called it the Benz Patent Motorwagen. Benz was based in the German town of Mannheim.The car’s three wheels were little wider that today’s bicycle wheels. The ride was rather harsh and the occupants had no protection from the elements. Lights to enable the vehicle to negotiate the poor road conditions at night had not been thought of.

The Daimler Riding Car was invented by Gottleib Daimler and William Maybach, it had an internal combustion engine. In practice the vehicle was a motorcycle, it seems strange that the world’s first motorcylcle should be called a car. The engine had just one upright cylinder and was capable of a maximum of 13 Kilometres per hour. Due to it’s one upright cylinder, it became know as the Grandfather Clock engine. Interestingly Benz and Daimler were working in close proximity to each other, some 100 Kilometres apart but neither was aware of the other, or the work that they were carrying out.

When Daimler and Maybach completed their vehicle that they called the motorised carriage in 1886, they again used the Grandfather Clock engine. They had added 5 Kilometres per hour, the top speed was 18 Kilometres per hour. This vehicle had four wheels, which made it the worlds first four wheel car. The so called Wire Wheel Car that was produced by Daimler and shown at an exhibition in Paris in 1889, caused quite a stir. Seeing this vehicle on show at the exhibition is believed to encouraged the French to start manufacturing their own vehicles.

In 1890’s Karl Benz was building two, three and four seater vehicles but now with four wheels. He had developed the steering system so that the two front wheels could turn on a different radius, making the car much more stable.

Benz developed the two seater Velocipide in 1894, it had two seats and was capable of 20 KPH. He sold a large number; some 1200, which in those days was a considerable number. He had less success with his motorized bus; roads were still in poor condition, this combined with the vehicle’s narrow wheels made it quite impractical. It had probably not occurred to anyone at the time, that wider wheels would have made a big difference.

A two cylinder belt driven car was brought out by Daimler in 1896. The two cylinders didn’t help much with it’s top speed, which was 18 mph. The world’s first truck was produced byDaimler, it was a flat bed truck. The fact that it was only capable of 11 Kilometres per hour, didn’t stop it being very popular, they were used mainly for deliveries, even Britain imported some of these vehicles. Daimler launced a new goods vehicle, it could transport loads of 500 Kilograms. It was similar in appearance to one of the covered, dome shaped, horse drawn wagons from the days of the wild west.

In 1899 Benz launched what was known as the Dos a Dos car where two passengers sat facing forward and two facing back, the car had an impressive speed of over 35 kilometres per hour.

When Daimler died in 1990, control of the company passed to William Maybach. A very succesful motor racing driver and businessman, Emil Jellinek told Maybach that he should produce cars that were faster and more modern in design. He also asked Maybach to call his cars Mercedes; his young daughter’s name. This is where the name Mercedes, that the cars still carry today, originated.

During the 1990’s Daimler was producing faster cars and of a more modern design. The 35 horsepower Simplex was relaced by by the 40 horsepower Mercedes Simplex; it ws an impressive single seater car that could reach speeds of 80 kph. A 40 horsepower Mercedes Simplex is thought to be the oldest Mercedes in existence today.

In 1905 Benz produced the 18 hp Double Phaeton and two years later the 75 horsepower Mercedes Double Phaeton was launched. It had 6 cylinders and was really very fast indeed at over 94 kph. Both Benz and Daimler started to do well in motor racing.

During the First World War both Benz and Daimler’s production were converted into producing materials for the war effort. The German economy suffered badly at the end of the war, there was a shortage of fuel and a heavy luxury tax had been placed on car production, inflation was starting to get out of control. The cost of a car became so high it was out of most people’s reach. A far cry from today where a luxury Mercedes can be found on contract hire from around 300 per month.

Benz found himself in a weak position and it is said that an approach was made by Daimler, with a view to merging with Benz, but it fell through. In 1924 with both companies suffering badly from the economic conditions, they signed an agreement and eventually merged in 1926.

The first car that Mercedes produced after the war was a supercharged two-seater sports car capable of 108 kph. In 1927 Mercedes Benz were producing a touring car, the Model S, S for sport. The top speed of this 6-cylinder car was quite outstanding at 160 kph. Then in 1928 they brought out an even faster vehicle which was the SSK Sports two seater, originally designed for hill climbing, it was 30 kph faster than the Model S, at 190 kph.

The next really spectacular car produced by Mercedes Benz was the Mercedes-Benz 500K, in 1934. The Special Roadster was the most popular version with long sleek lines, it would still be considered by most today, as a beautiful car. It had eight cylinders and a top speed of 160 Kilometres per hour. It was really very expensive at 28,000 Marks and only for the seriously rich.

The 540K was introduced out as the successor to the 500. It looked very similar but was faster at around 170 kph. Mercedes also launched the Mercedes Benz 770 a luxurious limousine in which many of Germany’s top industrialists would be chauffeured. The numbers of each model that were produced was low in those days; only around 120 of this model were manufactured and even in the case of the 540K, less than 120 were made.

It was claimed that during the Second Word War Mercedes used prisoners of war and forced labour to work in their factories. All German motor manufacturers were required to help in the German war effort, as indeed were the British carmakers. The German motor manufacturing plants were prime targets for the allies, as of course were our car manufacturers for the Germans. Both were producing military vehicles. There was virtually nothing left of Mercedes at the end of the war, their factories and machinery had been destroyed and there were virtually no raw materials, with which to work. In spite of all this Mercedes still managed to start producing cars again in 1948. They launched the 300 saloon in 1951 and sold more than 4500 of this model. The 300S convertible was also launched; things were improving for Mercedes.

The motoring world didn’t quite know what had hit them, when the two door hardtop Mercedes Gull Wing was launched in the 1950s. It had two doors that opened up which did indeed look very much like gull’s wings. It was by any standards an amazing design. It cost $10,000 in The United States, which was a considerable amount of money; nevertheless they were highly popular and a great deal were sold. A Gull Wing Mercedes was sold at auction during 2006 for $777,240 Australian Dollars approximately $715,000 American Dollars. 1957 saw the launch of the Mercedes 300 SL; Americans bought a considerable number of the 300 SL. It was fast, reaching almost 250 kph, which is over 150 mph.

As far back as 1960 Mercedes were testing vehicles and transmitting the data to a specially adapted vehicle. It may seem strange in the current high tech world of today but the data was transmitted by way of a very long cable running from the test car to the other vehicle, which would drive behind it, hopefully keeping up.

The first sports car to have a crumple free zone was launched by Mercedes in 1963, the 230 SL. It was slower than some of their earlier sports cars, under 200 kph. The car’s lack of speed, certainly didn’t affect sale, nearly 20,000 were sold. Mercedes then started producing cars with anti-lock brakes in 1978. They were also the first manufacturer to introduce airbags, in 1981. Who knows how many lives have been saved by Mercedes dedicated commitment to road safety over the years.

When Mercedes Benz launched the 190E in 1982, who would have thought at the time, that 638,000 would be sold over the course of the next eleven years. During the 1980s and 1990s Mercedes were enjoying considerable success. In 1998 the company merged with The Chrysler Corporation of America and Daimler Chrysler was formed. As is so often the case with these mergers/takeovers, it didn’t work out and Chrysler having initially invested $36 billion sold 80.1% of the company for $7.4 billion in 2007. The purchaser was Cerberus Capital Management.

Mercedes are now concentrating on their build quality and restoring confidence in the marque and in turn contract hire and leasing companies are confident in recommending Mercedes Benz to their clients. Soon they will hopefully be once again, classed as best for reliability.

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